SHOWUPANYWAY.

Before there was a brand, I spent four years learning to become a profitable trader. A 9-to-5, training, and coming back to the same process while the results were still missing.

UNPROFITABLE comes from that part of my life. It also means the work you put into something before it gives anything back.

I made this for the person I was in that stretch. I wanted clothes that represented the effort and made the lonely part feel a little less lonely. Something to put on and remember what you're working toward. That's why the first collection says DISCIPLINED.